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Subsea7 has a rich history of over 150 years within the energy industry.
Subsea7 wanted to capture that heritage, tell the story of its remarkable growth and development, and celebrate the people who helped it reach the landmark.
The values of the company played a significant part in its rich history, so this was central to the story, as well as the personal stories of people and the evolution of the energy industry.
This project aimed to share Subsea7’s heritage and the Being 7 values, through a coffee-table book, supporting website and video – celebrating the past to be able to confidently move forward.
The power of storytelling
A book – Inspiring People – celebrating the Subsea7 people that enabled the company to become an established and successful player in the sub-sea engineering industry.
We designed and produced an elegant 220-page coffee-table book with specialised printing finishes, including spot UVs, double gatefold timeline and ribbon bookmark.
The book ran to almost 100,000 words over 32 chapters, more than 1,000 historical images, interviews, special feature sections and an infographic fold-out timeline.
The project was developed through a year-and-a-half of painstaking research, detail and effort.
An abridged online version was created, becoming a focal point of the Subsea7 corporate website.
In addition to the book, a full launch campaign was developed. This was transmitted around the world, across different time zones, and included videos, pull-up banners, social media graphics, an email campaign, merchandise items, posters and presentations.
The book created a huge sense of pride for everyone at Subsea7, past and present.
In addition to the allocated copies of the prestigious book, requests for copies of the book surpassed expectations and a new print run was requested.
The book also helped; People value Subsea7 as an employer; Staff feel part of the Subsea7 family, wherever they are working; Existing clients remain confident of Subsea7’s extensive knowledge and expertise; Inspire and excite clients about the history and future of the business; Employees feel proud to be part of a dynamic team
For those requesting a copy of the book, a Just Giving page was created so a donation could be made and given to charity.
