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Being7 is Subsea7’s Employee Value Proposition, describing what it feels like to be part of the organisation, differentiating their people offer and culture and selling Subsea7 through the voices of their people. Following a review of how Subsea7 communicates on their strategy through their external communications campaign, we were asked to support a reset and realignment of Being7.
Priorities included creating an overriding communications campaign approach with consistency globally, and flexibility to tailor Being7 comms to suit the subject matter.
We created a defined, consistent and comprehensive set of guidelines to avoid dilution or distortion of the brand, with sub-topic graphic styles to differentiate areas within the organisation. Key messaging was one of the primary considerations for us which we adapted to apply to each of the three pillars of Being7. We integrated these messages into the new external facing ‘Make Possible’ brand and strategy.
A large part of the project involved the delivery of a library of easy-to-use, editable assets. These were all clearly collated for the various regions around the world and presented as base templates delivering the clear and consistent EVP. These included; posters, pullup banners, PowerPoint templates, email templates, web graphics, management briefing toolkits, launch videos, intro and outro video sequences, Teams backgrounds and much more.
“The whole project was amazing!…
As part of our team, Alive armed us with everything we needed. We didn’t have to do all the thinking and driving – Alive did this for us.”
Julie Taylor | Head of Group Communications
Subsea7
The global launch brought over 13,000 employees together over a 24-hour time zone period, generating an unprecedented level of enthusiasm and engagement. This time centric launch followed the sunrise around the world, coinciding both as a physical and digital launch involving guest speakers, activities, giveaways, food, etc…
The launch video achieved an engagement rate of 5% – the expectation was 1%. All of this was delivered within a 3-month period, with a non-negotiable launch date.
A defined EVP is now in place giving onshore and offshore colleagues a consistent set of messages around what differentiates them from their competitors, what it means to be a Subsea7 employee, what is expected of them, what the tangible benefits are for all employees and what the culture feels like. This is all now delivered in a streamlined, visually engaging brand vehicle with a clearly defined set of rules enabling consistency and clarity globally.
