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With a particularly high incidence of fires related to cooking in the over-65s, Devon & Somerset Fire & Rescue Service needed a campaign to help change the behaviours of this group.
The campaign was built around the emotive link between what can be lost in fires – special memories and possessions – and the role food and meals play in precious family moments.
The target audience is being reached through digital and programmatic placement, as well as through campaign branded cooking timers and bookmarks.
Animation: Don’t create a recipe for danger
Dad’s special sheperds pie recipe – Facebook asset
Grandad’s traditional Christmas stuffing recipe – Twitter asset
