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We absolutely loved working with British Red Cross. Not only do they put kindness into action and have a tremendously positive social impact worldwide, but they’re also a genuinely great bunch of people.
British Red Cross wanted to launch two internal survey campaigns for employees and volunteers, that work together in tandem.
We identified and explored the motivations and barriers for each group, discussed the different channels they have available, gathered information about their previous internal surveys and made a plan for where and how we wanted key messages to land.
To get the creative ball rolling, we got our heads together at Alive HQ and brainstormed various themes that would suit the culture and values at British Red Cross. We had fun with word play, name and strapline ideas, and collated mood boards full of different vibrant and exciting styles, imagery and typography routes.
Following collaborative meetings with the British Red Cross crew, we landed on type-based creative concept, wrote the accompanying copy and rolled out a variety of assets including email banners, posters and gifs to help bring to life both halves of this campaign. (Scroll down to view).
The campaign was really well received by all staff and volunteers and the team received more survey responses than ever before!
Using the data and insights gathered through the survey, we also produced two infographics for the team to share with their stakeholders.
Tom, Internal Communications Manager at British Red Cross says:
“Alive have had an amazing ability to turn our vision into something fun and fresh and flexible. Their work gave our campaign an exciting feel that grabbed our people’s attention. I’d recommend Alive if you’re looking for something different to make your campaigns pop!”
