Arden’s passion for making higher education accessible to everyone is reflected in the sustained growth and success of the university, but their values had become outdated. So, they came to us to help them strike gold and craft a shiny new set of long-lasting values and associated behaviours that reflect who they are and the adventure they’re on, while supporting and aligning their organisational culture and objectives…
Follow our treasure map of the Arden beach party to and see how we created SPARK – functional, fun, focuses on what’s most important to Arden and continues to play a crucial role in their colleague engagement journey.
Creative comms rollout – found the treasure!
SPARK comes to life. Rolling the SPARK visuals out across a range of digital and printed channels to embed the new values and behaviours into Arden life.