We were thrilled to be asked by Rachel Miller to redesign the All Things IC website. After 11 years, Rachel felt it was time her site better reflected how she supports internal communicators and where her business is now, from her online shop to the new learning platform developed to guide communicators through the rapidly changing challenges of COVID-19.

We created a strong strategy which lead to clear positioning and messaging, ensuring the new site resonated with its audience. We then developed a fresh creative that helped tell the story of her brilliant brand that was as vibrant, professional and energetic as Rachel herself.

From the repository of 1400+ blogs and resources to a decade of historical data, we streamlined the different services, made it easier to navigate the resources available and simplified the process of purchasing services for her diverse range of users.

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