‘We’re proud to announce that we were selected to support the campaign phase of The Basingstoke Town Centre Business Improvement District (BID).’
A number of creative design agencies were invited to submit proposals and Alive With Ideas were selected to design and create the branding and marketing collateral to support the Basingstoke BID campaign phase.
Alan Oram, Creative Designer and Director at Alive, said, “We’re really proud to be part of this campaign. As a business based in the town centre we have a keen interest in the future of Basingstoke and are delighted to be able to support the steering group with this exciting project. We’ve created a brand identity that really reflects the unique qualities of our town and we’re now finalising the brochures and website to support the campaign. The website and marketing collateral will spell out the benefits to local businesses in a clear and coherent way, as well as explaining the ballot process and how the BID will be funded, should it be successful.”
The website, which can be found at www.basingstoketogether.co.uk, will include factual information about BIDs and the BID proposal, news and events, reasons to vote ‘yes’ and information about the BID steering group.
What is a BID?
A BID is a business-owned, led and funded company set up by a democratic ballot. It is a way for businesses to collaborate, invest in their area, and improve it as a place to do business. If the majority of businesses vote ‘yes’ to a BID, then they pay a levy based upon the current rateable value of their property. The BID board uses this money for projects over and above services provided by the council.
There are over 200 BIDs in the UK with more on the way. Businesses within these areas are collectively making important decisions about improvements that will benefit their own local districts. The Basingstoke BID, named Basingstoke Together, will aim to achieve four main objectives; promoting Basingstoke, presenting the town as a ‘place for people’, working to make Basingstoke a more successful and more convenient place to do business and engaging with businesses on important issues that will affect the town centre.
