As we look ahead to the final stretch of the year, what better way to reflect than by sharing the books that have inspired us most in 2024? In this list, our team explores stories that have opened their minds, sparked creativity, and even brought them comfort and clarity. Whether it’s a deep dive into personal identity or a thrilling journey to far-off lands, these books remind us of the power of storytelling in all its forms.
Books are especially close to our hearts this year as our very own Alan Oram published his masterpiece Imaginary Friends and Foes of Creativity. Check it out if you want to explore the dynamic forces that shape creative thinking.
1. The Binding by Bridget Collins
The Binding weaves a magical world where memories are bound into books, exploring themes of identity, trauma, and self-discovery. Lauren, who you can also hear from on our Spark Off podcastSpark Off podcast, was moved by how this fantastical novel grounded itself in reality. Perfect for anyone seeking to be reminded of the importance of our personal narratives and the resilience in overcoming the past. Lauren said: “The idea that we all have a story which shapes who we are and who we might become, really resonated with me. I loved it!”
2. Yellowface by R.F. Kuang
Lara couldn’t put down Yellowface, a satirical yet thought-provoking critique of race and cultural appropriation within the publishing industry. The book challenges readers to reflect on privilege, microaggressions, and internalised racism. Lara loved how it confronted these difficult subjects in an accessible and engaging way, a must-read for anyone looking to explore identity in the context of the modern world. Lara said: “I loved how the book was super meta and asked real life questions that so many of us are faced with in our daily lives.”
3. The Diary of a CEO by Stephen Bartlett
For anyone looking to grow personally and professionally, Stan recommends The Diary of a CEO. This practical guide by Stephen Bartlett presents 33 “laws” that are easily digestible and packed with valuable lessons about leadership, resilience, and work-life balance. It’s a reminder that taking the time to reflect on personal growth can make a big difference in how we approach both our careers and personal lives. Stan said: “There are loads of great tips that can be applied to all aspects of life but especially work.”
4. We Are the Weather by Jonathan Safran Foer
Kat’s choice dives into the cognitive dissonance surrounding climate change. As a vegan, Kat was particularly drawn to this read. The author explores of the tension between environmental action and everyday behaviour. Foer offers hope amidst despair, making this a compelling read for those looking to understand the emotional and ethical dimensions of our planet’s future. Kat said: “It offers glimmers of hope in what feels like a hopeless situation.” Delve deeper into Kat’s mind on our Spark Off podcast.
5. Fourth Wing by Rebecca Yarros
Rebecca’s pick takes readers into a world of dragons, politics, and war. The book follows a young, physically fragile yet mentally strong heroine who rises to become a powerful leader. Rebecca was captivated by the story’s themes of vulnerability, resilience, and empowerment—a perfect read for anyone looking for inspiration to overcome obstacles and grow stronger from adversity. Rebecca said: “Watching her grow from an underdog to a true warrior was so inspiring. Plus, the slow-burn romance and intense friendships made everything even better. Obsessed!”
6. Blueprint for Revolution by Srdja Popovic
A mix of memoir, guide, and history, Ian recommends Blueprint for Revolution, a book that uses humour and creative thinking to show how communities can drive nonviolent social change. Popovic’s stories about grassroots movements around the world are a source of inspiration for those seeking hope and a reminder of the power of collective action to challenge adversity. Ian said: “These are uplifting stories of people’s spirit and ingenuity against adversity, and what they can achieve when they work together.” Hear more from Ian here, on our Spark Off podcast.
7. Private Rites by Julia Armfield
Izzy’s recommendation, Private Rites, is a hauntingly atmospheric novel that explores grief, climate change, and the bonds between sisters in a flooded, dystopian world. This book combines personal and environmental apocalypses with introspective narrative—a perfect blend of the eerie and the thought-provoking. Izzy said “For fans of all things queer, dystopian and subtle, this book has great atmospheric horror”.
8. Radium Girls by Kate Moore
Laura was deeply moved by Radium Girls, the true story of women who fought for justice after being poisoned by radium at work. The determination of these women to continue despite incredible odds is both heartbreaking and empowering. It’s a story of courage, resilience, and the fight for what’s right, offering a powerful reminder of the impact of collective voices.
9. A Tattoo on My Brain by Dr. Daniel Gibbs
Valentina’s personal pick, A Tattoo on My Brain, tells the deeply moving story of a neurologist who is diagnosed with Alzheimer’s. It’s a poignant reminder of the importance of living in the present and cherishing memories, even as time fades them away. Valentina said: “This book taught me a lot about this illness as it’s currently running in my family – both my auntie and my mum at the same time. It helped me to accept it.” Hear more from Valentina on our Spark Off podcast.
10. How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world by Michael Bierut
Rob’s pick is a collection of stories about design and its power to transform communication. With its engaging mix of humour and insight, the book shows how graphic design shapes our world in unexpected ways. A perfect read for anyone in the creative industries, or anyone who appreciates the artistry behind the visuals we encounter every day. Rob said: “I’ve been dipping in and out of this book all year. You can tell the author is a storyteller when the book title is THAT LONG. The book is a collection of projects and the stories that surround how they came into being. An inspiring read and super-interesting glimpse behind the scenes of so many amazing projects.”
And there you have it! Our picks for 2024.
An honorary contribution from Alive’s friend and accredited senior strategic PR professional, Helen Crumley, is 100 Years of Solitude by Gabriel Garcia Marquez. This read took her on an emotional rollercoaster. Helen said “I read it, and while reading was thinking, ‘what is going on?’ Then when I read the last page, I put it down and thought ‘bl**dy hell, that was the most incredible book I’ve ever read!’ It wove together a story of love, family, sacrifice and magic.”
Just like these writers have captivated our team with compelling narratives and unforgettable characters, us comms professionals take our audiences on meaningful journeys through powerful storytelling.
Whether it’s crafting messages that inspire action or building connections through authentic communication, our work revolves around engaging and influencing others.
Storytelling is at the heart of what we do, helping us connect with audiences, shape perceptions, and create lasting impact. And just like writers find inspiration in the world around them, reading is an incredible source of creativity for us too. It sparks ideas, broadens perspectives, and helps us refine our craft as communicators.
So, as the year winds down, why not pick up one of these books and take a moment for yourself? You never know how a story might inspire your next big idea or help you recharge for the year ahead.
