As an internal communicator you’ll have a strong grasp of the fundamentals of good copy.
Whether you’re writing for newsletters, magazines, events, emails or the intranet, you need to create copy that engages your reader from the first word to the last.
Simple techniques like banishing jargon and making your words appealing to the eye will help to create concise, effective and memorable copy.
We’ve created this infographic as a quick-fire checklist to help improve your writing.
Take your copy from good to great with these seven ways to sharpen your comms copy.
You can also listen to the interview with Chuck Gose on the ICology podcast where we discuss each of these points in detail. Listen here.