Video has become an essential part of the online experience for everyone.
Our report into creativity in internal communications revealed that 69% of IC pros are using video to engage employees and 41% plan to increase its usage over the next year. There really is no shortage of benefits when it comes to incorporating this super channel.
Video is a highly personal and cost-effective channel that is easy and quick to absorb, always available and accessible on a variety of devices.
Organisations can create truly emotive content to enhance engagement, simplify complex information, share messages globally and record key moments.
Here we share some thoughts and ideas on how and when to use video throughout the business, courtesy of the fabulous folk at Qumu, the video production people.